Correspondence

Since March 2024, I've been sending anti‑neuromarketing messages to major food industry companies. Here you can read their strange, evasive, and often nonsensical replies. I hope that, over time, they will finally admit how irrational it is to produce enough food for 13–14 billion people when only about 8 billion of us live on Earth. And I hope they will also acknowledge how unethical it is to use neuromarketing tricks to push customers into buying more than they truly need.

I also hope they will one day recognize that overconsumption is not an accident — it is a manufactured behavior. The psychological manipulation used in stores — the colors, the smiling faces, the cheerful characters, the layout, the sensory cues — is designed to weaken self‑control and increase spending. As long as companies refuse to admit this, the problem will only grow.

I believe the time will come when these corporations are forced to confront their responsibility: the overeating, the obesity epidemic, the related illnesses, the environmental destruction, and the food‑price inflation are all connected to their drive to sell more at any cost. And I hope that one day it won't just be us talking about this — they will finally say it out loud too: manipulation is not a business model; it's a societal disaster.