TESCO Part II: Hy-Brasil Is Sinking — And They're Still Smiling

Hy‑Brasil, Denial, and the Obesity Crisis

One of the most absurd and unforgettable scenes in Erik the Viking is the sinking of Hy‑Brasil. The island is visibly collapsing into the sea. Buildings crumble. Water surges. Yet the residents calmly sing their silly little tune — "sing‑son, sing song." They smile politely, clinging to the illusion that denial can stop disaster. It's hilarious and horrifying at the same time, because beneath the comedy sits a brutal truth: denial, deflection, and collective self‑deception are deadly.

TESCO's customer service seems to operate on that same level of denial.

As of January 22, 2026, I had just published TESCO and the Myth of Responsible Colleagues. Out of fairness, I notified TESCO directly. In my message, I reminded them: "It is our shared responsibility to act against the global obesity crisis." I also wrote: "If you believe any claims in the article are false, I am fully prepared to accept legal consequences."

And suddenly — after 22 months of silence — TESCO replied within hours.

TESCO's Response

Here is their translated message:

"Dear Zoltán Bíró, Thank you for contacting us! Please be informed that our customers are at the center of our attention. Serving them means much more to us than everyday sales. We must ensure our products are healthy, accessible, and sustainable for everyone. We create value so that customers clearly choose us, and we work to offer the best of everything, everywhere. You can read about our core goals and values at the following link: Core Goals and Values Sincerely, Evelin Customer Service Representative TESCO"

The Reality TESCO Refuses to Face

TESCO is a UK‑based company. That's why I referenced Erik the Viking. And I say this without hesitation: Hy‑Brasil is sinking. The global obesity crisis is real.

TESCO can preach about healthy food all it wants. Their stores are packed with unhealthy products. And even "healthy" food becomes harmful when consumed in excess — which is exactly what their marketing encourages.

TESCO's core goals and values make no mention of stopping the global obesity crisis. Yet:

2.5 billion people are overweight or obese
5 million people die every year
The numbers keep rising

TESCO refuses to acknowledge this reality. Apparently, they believe Hy‑Brasil is not sinking.

The Root Cause: Brutal Overproduction

Earth has 8 billion people. The food industry produces enough for 13.5 billion.

This has been happening for decades. That's why 2.5 billion people are overweight — not because they "eat too much air," but because they've been force‑fed surplus through aggressive marketing.

Retail chains like TESCO use neuromarketing tricks to dump this surplus on us. Shoppers end up buying more than they need to maintain a healthy weight. That makes retailers complicit in the obesity crisis.

Corporate Delusion and Customer Harm

TESCO is obsessed with its own greatness. They believe that if they talk about how wonderful they are, they will become wonderful. This is the corporate delusion many companies use to mask their hunger for profit.

In my view, TESCO is a harmful company — fattening people for short‑term gain.

Don't tell us customers are your priority. TESCO does not respect or understand the suffering of overweight and obese shoppers. This condition causes real physical and emotional pain. Their evasive language and theatrical self‑praise trivialize our struggle.

We have a serious problem. They helped cause it. They must own it.