SPAR is lying

No More Tiptoeing — No More Silence, No More Excuses

Let's make something absolutely clear: I'm done tiptoeing around supermarket neuromarketing. I'm done being polite. I'm done pretending this is some harmless "industry habit." When I load a gigantic shopping cart with a mountain of food and leave it in the store, that's not a prank — it's a protest. It's the Nope Haul Challenge, born from one simple truth: grocery chains refuse to confront the psychological manipulation they deploy every single day.

A Year of Warnings Ignored

Since March 2024, I've been sending formal complaints to major food retailers. One simple, reasonable request: put warning labels on shopping carts to help reduce overbuying — and restrict the use of neuromarketing tactics. A minimal, responsible step. A basic acknowledgment of reality. Most companies dodged the issue. 

The SPAR Denial

But SPAR — a corporation operating in 48 countries with 460,000 employees — sent me a response that was shocking, painful, and deeply humiliating. They actually wrote to me claiming there is "no causal relationship between shopping cart size and obesity." That isn't just wrong. It isn't just irresponsible. It is a deliberate, calculated corporate lie. 

Because the science is not murky. It is not debatable. It is not "open to interpretation." It is clear. Research shows that bigger carts make people buy more, spend more, and stay longer in the store. ( 1, 2, 3, 4,) Retailers know this. They rely on it. They design their stores around it. And SPAR has the audacity to pretend it's all in our imagination.

The Questions SPAR Can't Answer

So let me ask SPAR directly: if cart size doesn't influence buying, why do you use oversized carts? Why do you design your stores around them? Why do you profit from the very behavior you claim doesn't exist?

A Global Crisis, Not a Personal Failure

We live in a world where 2.5 billion people are overweight or obese. That didn't happen because billions of people suddenly "lost discipline." It happened because the food industry has spent decades engineering overconsumption — and grocery chains are the front‑line delivery system. We are the evidence. Our bodies are the evidence. Our medical bills are the evidence. Our global health crisis is the evidence.

The Lie Hurts Everyone

So when SPAR claims there's no link between giant carts and overbuying, they're not just lying to me — they're lying to every single customer who has ever struggled with their weight. And I'll say it again, loudly and clearly: SPAR is lying.

Take It to Court

If SPAR wants to sue me, go ahead. I will walk into that courtroom with the scientific literature in one hand and their denial in the other. Millions die every year because of the global obesity crisis — a crisis fueled by overproduction, aggressive marketing, and psychological manipulation. This crisis destroys families, economies, and futures. But SPAR shrugs and says, "Not our problem."

How Much More Damage?

How many more people have to die before the food industry admits the obvious? How many more bodies do we need? How many more billions in healthcare costs? How many more children growing up in a world engineered to make them sick?

The Demands

I demand SPAR apologize. I demand they admit they were wrong. I demand they stop insulting customers with corporate gaslighting. And above all: stop the neuromarketing. Stop the manipulation. Stop pretending you're innocent. Stop lying.

They Took Our Loved Ones From Us — Hold the Food Industry Accountable