Obesity is not only the responsibility of individuals — food retail chains that use neuromarketing are responsible as well.

This is my second petition to the Petitions Committee of the European Union. 

The petition is not yet open for support. We must first wait for it to be admitted by the EU. 

Obesity is not only the responsibility of individuals — food retail chains that use neuromarketing are responsible as well.

Dear Committee on Petitions,

As the undersigned petitioner, I respectfully request that the European Parliament declare that the global obesity crisis is not solely the responsibility of individuals, but is also significantly driven by large food retail chains that deliberately use neuromarketing techniques to stimulate overconsumption. This issue is described in detail on the website nopehaul.com.

The deterioration of public health cannot be viewed merely as the result of personal choices when the retail environment is intentionally shaped with psychological tools that are proven to increase overbuying and excessive calorie intake.

I ask the Committee and the European Parliament to:

• acknowledge the role of neuromarketing in the epidemic spread of obesity, 
• examine the responsibility of retail chains, 
• initiate EU‑level regulations that limit the artificial stimulation of harmful purchasing patterns, 
• and require food retail chains to provide compensation.

The health of Europe's citizens is a shared interest, and effective action against obesity is only possible if we recognize and address the real, systemic causes of the problem.

Respectfully, Zoltán Bíró

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