Correspondence
Since March 2024, I've been sending anti‑neuromarketing messages to major food industry companies. Here you can read their strange, evasive, and often nonsensical replies. I hope that, over time, they will finally admit how irrational it is to produce enough food for 13–14 billion people when only about 8 billion of us live on Earth. And I hope they will also acknowledge how unethical it is to use neuromarketing tricks to push customers into buying more than they truly need.
I also hope they will one day recognize that overconsumption is not an accident — it is a manufactured behavior. The psychological manipulation used in stores — the colors, the smiling faces, the cheerful characters, the layout, the sensory cues — is designed to weaken self‑control and increase spending. As long as companies refuse to admit this, the problem will only grow.
I believe the time will come when these corporations are forced to confront their responsibility: the overeating, the obesity epidemic, the related illnesses, the environmental destruction, and the food‑price inflation are all connected to their drive to sell more at any cost. And I hope that one day it won't just be us talking about this — they will finally say it out loud too: manipulation is not a business model; it's a societal disaster.
A Polite Email That Says Everything and Nothing
When Corporate Flattery Replaces Responsibility
When a Retail Giant Answers Without Answering
The Zulu War of Customer Service: LIDL Greece Edition
The LIDL Latvia Reply So Absurd It Could Be Satire — If It Weren't Real
Twenty‑Two Months of Silence — And the Corporations Still Pretend Nothing Is Wrong
Calling Out ALDI's Neuromarketing Machine — One Cart at a Time
No More Tiptoeing — No More Silence, No More Excuses
Calling Out the Manipulation — And Exposing the System Built to Hide It
With the Nope Haul Challenge, I Draw a Line — And Expose What Supermarkets Don't Want to Admit
Hy‑Brasil, Denial, and the Obesity Crisis
Supermarket Illusions and the Reality Behind Them
Why I Flood Shopping Carts With Food
Why I Continue the NOPE HAUL Challenges
Kroger Responded — Again. And Again, Nothing Changes.
Stop Coca‑Cola’s Santa Ads: Our Kids Deserve Better
Nope Haul Challenge Video 13
Obesity is not only the responsibility of individuals — food retail chains that use neuromarketing are responsible as well.
The Reality of Diabetic Amputation: A Horror Few Want to Imagine
Nope Haul Challenge: Video 12
Introduction of Warning Images and Labels on Shopping Carts
