Correspondence
Since March 2024, I've been sending anti‑neuromarketing messages to major food industry companies. Here you can read their strange, evasive, and often nonsensical replies. I hope that, over time, they will finally admit how irrational it is to produce enough food for 13–14 billion people when only about 8 billion of us live on Earth. And I hope they will also acknowledge how unethical it is to use neuromarketing tricks to push customers into buying more than they truly need.
I also hope they will one day recognize that overconsumption is not an accident — it is a manufactured behavior. The psychological manipulation used in stores — the colors, the smiling faces, the cheerful characters, the layout, the sensory cues — is designed to weaken self‑control and increase spending. As long as companies refuse to admit this, the problem will only grow.
I believe the time will come when these corporations are forced to confront their responsibility: the overeating, the obesity epidemic, the related illnesses, the environmental destruction, and the food‑price inflation are all connected to their drive to sell more at any cost. And I hope that one day it won't just be us talking about this — they will finally say it out loud too: manipulation is not a business model; it's a societal disaster.
A Polite Email That Says Everything and Nothing
When Corporate Flattery Replaces Responsibility
When a Retail Giant Answers Without Answering
The Zulu War of Customer Service: LIDL Greece Edition
The LIDL Latvia Reply So Absurd It Could Be Satire — If It Weren't Real
Twenty‑Two Months of Silence — And the Corporations Still Pretend Nothing Is Wrong
Calling Out ALDI's Neuromarketing Machine — One Cart at a Time
No More Tiptoeing — No More Silence, No More Excuses
Calling Out the Manipulation — And Exposing the System Built to Hide It
With the Nope Haul Challenge, I Draw a Line — And Expose What Supermarkets Don't Want to Admit
Hy‑Brasil, Denial, and the Obesity Crisis
Supermarket Illusions and the Reality Behind Them
Why I Flood Shopping Carts With Food
Why I Continue the NOPE HAUL Challenges
The High Price of Ending Overproduction
You have to watch this video!
Nope Haul Challenge: Video 11
When Over‑Selling Becomes a New Anti‑Virtue: How Neuromarketing in Food Retail Collides with the Moral Teachings of the World's Religions
The Psychology of Waste Aversion and the Retail‑Driven Obesity Crisis
Why Grocery Stores Win Before You Even Start Shopping
The Power Imbalance Between Modern Salespeople and Ordinary Customers
